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Surveys Say: Video Extremely Effective for B2B Marketing
It’s a busy time for the publication of survey results concerning B2B Marketing… and video as a B2B marketing tool is a clear winner. We start with insights from the crowd sourced B2B Content Marketing...
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Use B2B Video for Mobile Marketing
The time is now for mid-sized B2B marketers to leverage online video to reach prospects and convert them into leads. While there’s some overlap between B2C and B2B video marketing techniques, there are...
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Capturing the Voice of Your Customer for B2B Video
The Voice of My Customer has spoken. They are saying, “Enough already. We get it! We agree that stories are impactful sales tools, and delivering stories via brief videos is even more powerful. What we...
View ArticleAnatomy of an Online Tech Marketing Video
In this blog post I dissect a video we recently did for a smartphone application developer. I show you how we tell the story, and communicate the features and benefits of the app, all in under two...
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Bridging the Gap for Effective B2B Videos
B2B sales and marketing people understand that videos can be powerful sales tools. Many still aren’t producing them, though. Why not? Typically, it’s one of these three reasons: 1. They find the...
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